Choosing a designer to trust with the vision of your brand can be scary, and investing in your business can be intimidating. That’s where I come in. I help new businesses just like you find and define their brand through strategic design.
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full branding
who this is for:
This service is best for new businesses looking to connect with their target audience, create brand awareness and loyalty, and are ready to invest in the future of their business.
the goal:
The goal of a full branding strategy is to take an in-depth look at your business and its goals to find and define the personality behind your brand. We’ll identify your target audience as well as look closely at your competition. Through this, we will create a clear direction for your brand that can scale with you as your business continues to grow.
what you’ll receive:
Specific deliverables for Brand Strategy can vary, but every project can expect a few foundational items.
First: Brand Identity. This includes a full logo package consisting of a primary logo, secondary logo, any patterns or illustrations, font selection, and a dedicated color palette.
Second: A Style Guide. I like to call this one your “Brand Bible”. It defines the voice of your brand, breaks down who your audience is, and teaches you how to use all elements of your Brand Identity. This is a tool intended to help you and guide you as you scale your business, and it’s also something you can provide to any partnerships or collaborations you create so you can have confidence in knowing your brand will be showcased properly and consistently.
Finally: Collateral and Other Specifics. This is where each business will have their own specific needs met. Maybe that means brochures, business cards, and letterheads. Maybe it mean logo animations, product packaging, and social media content. This set of deliverables will be specific to the needs of your new business and the level of branding you purchase.
LEVEL 1: basic branding
Brand strategy and identity, plus guidance on your collateral based on your style guide.
If you’re a business owner who is ready to take the first step to define your target audience and learn how to interact with them from the core of your authentic business, this package is a great place to start. We’ll do a deep dive into who you are as a business owner, what your goals are, and who you want to reach. Then we’ll use all of that to map out a visual identity for your brand.
Pricing: this package starts at $800
LEVEL 2: full brand experience
Brand strategy and identity plus all collateral designed and delivered print-ready.
If you are ready for a designer to take your ideas and turn them into physical products, but want to be in charge of printing, this might be a good package for you! We’ll work together to build out all the different media designs you’ll need. If you’re a digital creator with no physical product, this is probably the kind of package you’ll want to look into. With this level, you’ll get all the digital assets for your brand and together we can decide what that looks like. Maybe it’s an animated logo for your video intros, maybe it’s a social media starter kit, maybe it’s web graphics to promote an upcoming release- we can dream together and you’ll receive all of your digital assets at the close of the project.
Pricing: this package starts at $2k
LEVEL 3: the royal treatment
Brand strategy and identity, all collateral designed and delivered, PLUS I handle all the printing for the first round.
If you’re ready to dive into your new business and invest in professional design that ends in physical products, this package might be perfect for you. At the end of your project, you’ll have a scalable brand identity that you can apply to all touchpoints of your brand, PLUS all of your physical items in your hand ready to be used. I’ll work directly with the printer to ensure all designs are being printed as approved by you
Pricing: this package starts at $4k + cost of printing
web design
who this is for:
Every business needs a website. Every single one. If you have no website or have a website that doesn’t fit the needs of your users, then you need a website design. I say this with love from one professional creative to another.
the goal:
The goal of a website is always the same: meet the needs of your users. What are they coming to your website for? What is their end goal? Can they achieve that goal in three clicks or less? Is your website designed in a way that takes your users through your content in a meaningful and natural way? That’s what we’ll accomplish together in designing your custom site.
what you’ll receive:
Every website will look different. If you’re a photographer needing a portfolio site, or a hobbyist looking to promote your products or a musician trying to tie your visual website to the heart behind your music, you’ll need a website built to fit that need.
Depending on your needs, we’ll build a website that fits. I work primarily on WordPress sites, but we may decide that Shopify or Squarespace is best for your needs. This decision has to be driven by the needs of your users and what their goal is. This is the core of good website design.
Along with a branding strategy to guide the design of your site, a style guide for you to refer back to later, and the actual launch of your website, I’ll also include a short video walkthrough of the backend of your website to teach you how to do minor updates so you can manage your site from them on. It’s your site after all! We’ll do a clean handoff and then you’re good to go.
Pricing: this package starts at $2k and increases depending on the scope of the site
custom logo
who this is for:
In my experience, it is unlikely that a new business needs “just a logo” and would benefit from a full brand identity. If you are a small business just starting out and don’t have plans to scale or grow your business, a logo might be a good place for you to start! I’m here to support your creative journey in whatever way best serves your goals.
the goal:
The goal of a custom logo is to identify the core values that make up your business and use those to create a visual representation of your business. This logo will become the face of your new business.
what you’ll receive:
To find the perfect logo for your business, we’ll do a mini-brand strategy session to begin to dig it up. When we’ve created your logo, you’ll receive it in every form so you’re completely set for any future use. This always includes transparent background, full color, black + white, print, hi-res, web, and everything in between.
I always design logos that can physically scale as you use them. This means you’ll get a logo package that includes your primary full logo and an identifiable icon so no matter where your customers or clients see it, they know it’s you.
LEVEL 1: basic logo
We’ll do a mini-strategy session and uncover your ideal logo for your business. You’ll receive your logo in every possible file type imagined for any future use you have.
Pricing: this package starts at $500
LEVEL 2: logo foundation
Logo design with all the file types you need, plus a logo usage guide. This is helpful for any businesses who are planning on partnering or collaborating with other brands as it will help ensure proper and consistent use of your logo across platforms by giving guidelines to others about how to properly use your logo.
Pricing: this package starts at $800
Ready to get started on your design? Schedule a free Discovery Session and let’s make it happen!
